A leader within the CBD world, Receptra Naturals is an online retailer known for its Colorado-grown hemp extracts. However, Recepta distances itself from other companies within the CBD world by working with top-tier athletes, including UFC Hall of Famer Bas Rutten, UFC top-five heavyweight Curtis Blaydes, former NFL quarterback Jim McMahon, former NHL players Riley Cote and Scott Parker, and pro skaters Daniel Lutheran and Alec Majerus.
I had the pleasure of doing Q&A with Receptra’s Director of Marketing Lane Radbill – who is also active with the Athletes For CARE non-profit – about Receptra Naturals and more. And in the process, he kindly answered a question about his bar mitzvah.
Jewish Journal: Where did the idea for Receptra Naturals come from?
Lane Radbill: The idea for Receptra came from our realization that CBD’s benefits extend beyond aiding critically ill communities. When CBD first became available to consumers, it was touted as a miracle treatment for epilepsy — specifically for children. But, as time went on, we noticed that everyone from professional athletes to the stay-at-home mom/dad were benefiting from the anti-inflammatory and pro-cognitive functioning properties that result from using CBD on a daily basis. We wanted to bring CBD products to the market that speak to every lifestyle.
JJ: What was the first product you had on the market?
LR: When we launched Receptra, we started by offering five different concentrations of CBD oil, as well as a body butter and a topical. Two and a half years into our existence, we continue to offer these original seven products—with the Receptra Elite CBD Oil and the Targeted Topical emerging as the customer favorites.
JJ: Do you have a favorite of the Receptra products available?
LR: My favorite Receptra product is the Pro CBD Oil. This full-spectrum CBD Oil has 60mg of CBD per serving and 20mg of Turmeric per serving. I take the Pro every morning when I wake up, and by the time I finish getting dressed, I feel focused and ready to start my day. I also take the Pro right before bed. I find that at night time, when I am winding down, that it helps me to fall asleep more quickly and sleep through the night. It might seem a little funny that the same product that gives me energy in the morning also helps me to sleep at night, but that is the magic of CBD and the human Endocannabinoid system.
CBD merely serves to put your body back into balance. If your routine requires you to have energy in the morning, then CBD will compliment your body’s desire to have higher energy levels. Same thinking for in the evening when your routine calls for you to wind down and relax. CBD helps to cut through the distractions that may keep you awake or tossing and turning in bed, allowing your body to balance at a lower level of energy.
JJ: Is there anything that you feel that people have wrong about Receptra or your field as a whole?
LR: I don’t think anyone has anything wrong about Receptra as a brand — if folks aren’t using our products, they aren’t wrong, they just aren’t making the best decisions. But in the CBD industry, there are a lot of problems, most of which stem from misinformation which is often perpetuated by snake oil brands or special interest groups.
Whether or not you are a supporter of CBD and the cannabis industry as a whole, I think it is important that you are given accurate information about the products available, and their effects. At Receptra, we make a tremendous effort to provide educational resources about our products, process, and the industry as a whole. We want to provide people with the tools they need to be empowered to make good decisions about the CBD products they use.
JJ: Since this is for the Jewish Journal, what can you tell me about your bar mitzvah? Did it have a theme? Did you get to do anything fun with the gifts received?
LR: The celebration of a boy turning 13 is supposed to be a joyous time, but for me it was more somber and reflective. Sadly my father passed away that year, and, suddenly, bar mitzvah wasn’t just a metaphor for adulthood. I had to quite literally become the man of the house. Because of the circumstances I never had a real bar mitzvah party.
It’s now 20 years ago since my father’s passing, and for my birthday this year I’m planning the bar mitzvah I never had, as a way of honoring him and connecting with my Jewish heritage.
JJ: When not busy with work, how do you like to spend your free time?
LR: I have quite a few hobbies. I do a lot of writing in my free time — some freelancing for cannabis and sports-related publications, and some just for myself. I also enjoy honing my skills at graphic design and photography. I play in a recreational basketball league once a week and train Muay Thai with some of the MMA athletes we work with at Receptra. Recently I’ve been practicing meditation and finding new ways to develop my personal spirituality.
JJ: Finally, Lane, any last words for the kids?
LR: I recently had the chance to speak with some kids from my boarding school Mercersburg Academy, and I tried to emphasize that I do not believe cannabis is something they should use while in school. However, I also want the kids to know that the cannabis/hemp industry is real, lucrative, and personally fulfilling. No longer is this industry part of counterculture.
Our business and others like it operate under the same conditions and regulations as many other industries, and aspiring to have a career in this industry is nothing to be ashamed of. The future of any industry is in the hands of the next generation, so I believe it is in our best interest to educate and empower the youth about the cannabis industry so that we can continue to innovate and make advancements in our knowledge about what this amazing plant can do to improve the quality of life of our global community.
More on Receptra Naturals can be found online at www.receptranaturals.com.